CV | Ray Seabert Design

Raymond Seabert

2012 - Present

Orchestrated effective designs, art direction, and digital solutions for the company’s online presence and promotions.
Managed creative site rollouts from creation to execution on weekly bases.
Translated user insights through sketches and low + high-fidelity mockups, into intuitive and elegant products/services and creating deliverables such as Brainstorming and Wireframing.
Led and managed workflows - for content, creative, media planning, market analysis, and scheduling of work requirements.
Guided the team through all phases of creative work from ideation to final execution
Spearheaded all weekly/monthly promotional creative for all online sales.
Planned and designed all needed creative for all SEM and social media promotional efforts.
Drove all email creative on weekly bases total of 10+ emails including regular email testing.
Managed HTML/CSS coding for all online site updates.
Led and coached the team while also tracking performance metrics

2010 - 2012

Created weekly promotional emails including backend coding.
Managed website design, layout, and coding updates on daily bases.
Spearheaded the international website presence while tracking performance.
Represented the design direction for the site with international merchandising and marketing teams.
Created and launched weekly promotional campaigns in English and French.

2008 - 2009

Created numerous websites including the concept and coding for different clients.
Developed a website from a group up for a baby fashion company.
Drove digital content for illustration, posters, CD artwork, and promotional material for a NY band.
Worked with a music label to design and roll out their website.
Provided edited photography to client

2001 - 2008

Worked within the eCommerce department of Steve Madden designing the website layouts and promotional efforts.
Worked directly in house as well as via a marketing agency over the years always representing Steve Madden’s online brand presence.
Designed the website promotional creative needs - adjusting to seasonality and new releases.
Worked on weekly promotional emails and their rollout.
Managed needed product photography and Digital retouching.
Web design management for additional sub-brands.
Troubleshoot site coding issues.
Collaborated with merchants to ensure the branding was consistent throughout all channels.